Eco-conscious brands often struggle with the lack of reliable sustainable packaging alternatives. Traditional options like polystyrene and bubble wrap sometimes fail to adequately protect products and damage brand image due to their environmental impact. Brands need packaging that offers both robust protection and minimal environmental footprint. 

Plastic waste often ends up in landfills and water bodies, contaminating our environment and posing significant threats to both human health and the natural world. This pollution disrupts ecosystems, harming wildlife and marine life. Moreover, 90% of plastic is derived from fossil fuels, leading to the depletion of these finite resources as the production of plastics results in materials that stays on earth for over 500 years, releasing toxic substances as they degrade. This not only exacerbates pollution but also contributes to long-term environmental damage. 

By 2050, plastic production and incineration could emit 2.8 gigatons of CO2 per year. plastic is responsible for almost 4% of the world’s total greenhouse gas emissions which are twice as much carbon emissions than the aviation industry produces. .The plastic lifecycle, from production to disposal, generates significant carbon emissions through the extraction and processing of fossil fuels, manufacturing, and incineration. These emissions contribute to global warming, air pollution.